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Evidence-Based Design


EVIDENCE-BASED DESIGN incorporates

People-centred emotionally intelligent design

This new field of people-centred emotionally intelligent design combines proven scientific law in neuropsychology and cognitive behavior with architectural principles and artistic imagination; and/or incorporates emerging social, economic and design trends from around the world, with patterns from history, primary market research, demographic analysis, competition mapping, consumer behavioural analysis, project analysis and strategy planning.

Deepen the client/customer experience

It plays a significant role in critical brain functions to deepen the client/customer experience, and provide the context for anticipating and forecasting customer’s further needs, and clients brand identity, to achieve more in-depth design solutions ensuring capital is invested wisely.


This analysis is the catalyst for the success of the current project, as well as future projects.

EVIDENCE-BASED DESIGN provides

Long-term competitive advantage

Evidence-Based Design provides impartial assessment of project viability and is relied upon by business owners when making their project planning, investment and/or financing decisions. An integral part of the process is the identification of current and future market trends.


AgathaO House of Design experience and familiarity with international trends are then applied to maximise a project’s long-term competitive advantage.

Evidence-Based Design combines

It’s about value adding

AgathaO House of Design combines modern design trends with real-world commercial needs. Up-to-date information and accurate forecasting helps businesses make key investment decisions relating to product development, marketplace introduction, advertising and/or pricing well in advance. This helps ensure the company makes a profit on a venture and is ahead of its competition, with capital invested wisely.


‘It’s about value adding through strategy planning, market analysis and employing the latest in design trends’

Fields of expertise

Over the years AgathaO House of Design has worked closely with and advised corporations on various residential, commercial and hospitality projects, and featured in national medical journals, and a keynote speaker at a medical conference specialising in this niche design field.